Who We Are
Driven Together
At High Achiever, we believe great outcomes begin with great decisions. We develop CEOs and sales leaders who make decisive, data-driven choices that fuel sustainable growth. Our mission is to help leaders and teams operate at the highest level through proven operating systems that turn good intentions into consistent execution.
From high-growth startups to Fortune 500 enterprises, we’ve applied our methodology across diverse industries—strengthening leadership, accelerating performance, and building scalable systems for revenue growth. Whether leading a small team or a global organization, High Achiever delivers the clarity, tools, and frameworks to unlock what’s possible.
Who We Are
At High Achiever, we believe great outcomes begin with great decisions. We develop CEOs and sales leaders who make decisive, data-driven choices that fuel sustainable growth. Our mission is to help leaders and teams operate at the highest level through proven operating systems that turn good intentions into consistent execution.
From high-growth startups to Fortune 500 enterprises, we’ve applied our methodology across diverse industries—strengthening leadership, accelerating performance, and building scalable systems for revenue growth. Whether leading a small team or a global organization, High Achiever delivers the clarity, tools, and frameworks to unlock what’s possible.
Who We Are
The High Achiever Manifesto
Our Belief
People Matter Most
Our Purpose
We exist to radically impact lives through the platform of work.
Our Vision
We're not just a business—we're a movement challenging the status quo of work on behalf of people.
The High Achiever Company was founded on a simple premise: "Poor leaders hurt people and great leaders change lives." Today, a massive leadership gap degrades both the emotional health of individuals and financial health of companies.
Our Mission
Change the nature of work by developing High Achiever Leaders, for the sake of the people they work with, the companies they work for, the families they love, and their own sanity.
Our Core Values
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Purpose: Passion Over Paycheck
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Growth: What we do is less important than who we are becoming in the process.
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Service: We do what we do in service of people who love what we do.
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51/49: Give more, Take less - The principle of value.
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Live the Work: Our actions are evidence of our values
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Honesty in Communication: Candid conversations rooted in respect.
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Quality: “Good, is the new poor" - Do great work.
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Accountability: Measured individual and collective progress.
Fun: Hard is good, but when it's no longer fun, we are no longer.
Our Thesis
Work was meant to unite people for mutual benefit—a structure of love and community. Yet today, many simply grind through their days in survival mode, viewing work as a necessary evil rather than a platform for impact.
We believe work should be more than a paycheck. It's a platform for creating lasting value and contributing to the greater good. Our goal is helping people shift from living by default to designing a life worth living.
Our Guiding Principle
The Principle of Value: You will be rewarded in direct proportion to your ability to add value in the marketplace.
Like gravity, this principle always works—either to your benefit or detriment. Our job is to help people understand how they add value, knowing there's a symbiotic relationship between value and reward.
Our Promise
As William Wallace said in Braveheart: "There's a difference between us. You think the people of this land exist to provide you with a position. I think your position exists to provide those people with freedom."
With brave hearts, we work to ensure people experience the freedom that comes from developing as High Achievers—those who deliver exceptional results with character, courage, and intent.
Godspeed—see you in the trenches.
Who We Are
The High Achiever Manifesto
Our Belief
People Matter Most
Our Purpose
We exist to radically impact lives through the platform of work.
Our Vision
We're not just a business—we're a movement challenging the status quo of work on behalf of people.
The High Achiever Company was founded on a simple premise: "Poor leaders hurt people and great leaders change lives." Today, a massive leadership gap degrades both the emotional health of individuals and financial health of companies.
Our Mission
Change the nature of work by developing High Achiever Leaders, for the sake of the people they work with, the companies they work for, the families they love, and their own sanity.
Our Core Values
-
Purpose: Passion Over Paycheck
-
Growth: What we do is less important than who we are becoming in the process.
-
Service: We do what we do in service of people who love what we do.
-
51/49: Give more, Take less - The principle of value.
-
Live the Work: Our actions are evidence of our values
-
Honesty in Communication: Candid conversations rooted in respect.
-
Quality: “Good, is the new poor" - Do great work.
-
Accountability: Measured individual and collective progress.
Fun: Hard is good, but when it's no longer fun, we are no longer.
Our Thesis
Work was meant to unite people for mutual benefit—a structure of love and community. Yet today, many simply grind through their days in survival mode, viewing work as a necessary evil rather than a platform for impact.
We believe work should be more than a paycheck. It's a platform for creating lasting value and contributing to the greater good. Our goal is helping people shift from living by default to designing a life worth living.
Our Guiding Principle
The Principle of Value: You will be rewarded in direct proportion to your ability to add value in the marketplace.
Like gravity, this principle always works—either to your benefit or detriment. Our job is to help people understand how they add value, knowing there's a symbiotic relationship between value and reward.
Our Promise
As William Wallace said in Braveheart: "There's a difference between us. You think the people of this land exist to provide you with a position. I think your position exists to provide those people with freedom."
With brave hearts, we work to ensure people experience the freedom that comes from developing as High Achievers—those who deliver exceptional results with character, courage, and intent.
Godspeed—see you in the trenches.
Our Team
At High Achiever, we’re more than a team — we’re a collective of seasoned operators, coaches, strategists, and lifelong learners united by a shared mission: to elevate performance by unlocking the full potential of people.
We bring together deep industry expertise with an uncommon level of empathy, curiosity, and candor. Every member of our team has led from the front — across executive leadership, revenue operations, marketing, and people development. We’ve sat in the seat. We’ve made the hard calls. And now, we help others rise through theirs.
CEO
Jeff Wells
"Poor leaders hurt people and great leaders change lives." This simple truth, born from Jeff's 25+ years in leadership, became the foundation for High Achiever.
From leading large organizations at IBM and Symantec that delivered billions in sales, to growing startups like Spredfast and CircleSuite, Jeff has experienced leadership challenges across every stage of business growth.
At High Achiever, his coaching spans from individual contributors to CEOs at companies ranging from Series A startups to $150M+ organizations.
He founded High Achiever in 2018 with a mission rooted in the belief that people matter most: to develop leaders at every level who can deliver extraordinary results while building "Great Places to Work."
Head of Marketing
Kim Carpenter
With over 25 years of experience, Kim is a seasoned marketing executive who drives business growth through bold strategy, data-driven execution, and a deep understanding of both B2B and consumer markets.
At High Achiever, Kim partners with leadership teams to build scalable marketing systems that align with business goals and drive performance. Her expertise includes strategic positioning, brand development, team leadership, digital engagement, and customer retention. With a focus on clarity, consistency, and execution, she ensures every initiative delivers meaningful, measurable impact.
Co-Founder / Advisor
Joseph Rodriguez
Joseph Rodriguez is a unicorn revenue leader who delivers extraordinary results by putting people first. His stellar track record speaks for itself - consistently driving exceptional revenue growth, expansion, and retention across every organization he's led through his unmatched people leadership.
As Co-founder and Advisor at High Achiever, Joseph's people-first philosophy combined with his expertise in revenue optimization has helped make High Achiever the go-to advisory team for CEOs, investors, and sales leaders who want to accelerate growth while building winning teams.
Based in Austin, this passionate Aggie believes that when you put people first, extraordinary revenue growth follows.
Co-Founder / Advisor
Brandon Baxter
Brandon Baxter is a master practitioner of the sales process with an extraordinary ability to turn complex deals into closed revenue. His track record speaks volumes. As Co-founder and Advisor at High Achiever, Brandon's deep expertise in sales process optimization and proven ability to close enterprise deals has helped make High Achiever the go-to advisory team for CEOs, investors, and sales leaders who want to develop world class sales teams to accelerate growth. With over two decades of experience spanning early-stage startups to IBM, Brandon has perfected the art and science of sales. From his award-winning presales work (multiple Solution Engineer of the Year awards) to driving strategic accounts at industry leaders, this Austin-based sales virtuoso believes that mastering the fundamentals of the sales process is what separates good salespeople from great ones.
Executive Coaching Specialist
Kurt Meiers
Kurt Meiers is a seasoned procurement leader with over thirty years’ experience driving
operational excellence and business transformation. Renowned for his collaborative,
coaching-focused leadership, Kurt empowers teams to excel during change and fosters
innovation across organizations. He has established and revitalized procurement
functions, instilling purpose, accountability, and continuous improvement, resulting in
high-performing, resilient teams. Kurt’s strategic vision and mentorship have made him
a transformative force, positioning procurement organizations for sustainable global
success.
Executive Coaching Specialist
Don Forest
Don is a results-driven executive with a proven track record of helping organizations, from startups to Fortune 100, scale efficiently and accelerate growth. His expertise spans revenue optimization, culture building and leadership development.
Don has designed and implemented revenue operating systems that consistently drive performance, enabling both sales growth and organizational health. Known for his holistic approach and ability to inspire peak performance, Don is a trusted advisor who empowers team and leaders to exceed expectations and deliver lasting value.
Advisor
Sabin Brabb
Sabin Brabb has spent over twenty years helping teams find their footing after the ink is dry—when the real work begins. He’s led post-sales and renewals across industries, from scrappy startups to global giants, always looking for what’s true, what’s working, and what needs fixing.
His style is steady. Direct. He listens more than he talks. He believes most problems can be solved with clarity, a bit of grit, and a team that knows why they matter. That belief has carried him through transformations, turnarounds, and the kind of quiet wins that don’t make headlines—but make all the difference.
When he's not working you can find Sabin painting, playing guitar or baking scones for his wife and kids.
Real Client Stories:
What Top Performers Say About Working With Us
Ryan Pfaeffle
Enterprise Sales Leader, 6Sense
Sabin Brabb
Director Customer Success & Renewals, Ivanti
Julie Mann
VP of Sales, Tapcheck
Brandon Baxter
Enterprise Account Executive, Portnox
See What Others are Saying
Ryan Pfaeffle
Enterprise Sales Leader, 6Sense
Sabin Brabb
Director Customer Success & Renewals, Ivanti
Julie Mann
VP of Sales, Tapcheck
Brandon Baxter
Enterprise Account Executive, Portnox
High Achiever is built for executive leaders, high-potential talent, and high-growth organizations ready to move beyond surface-level fixes. If you’re done tolerating mediocre results and ready to lead with intent—we’re a fit.
We’re not life coaches. We’re leadership strategists who embed business systems, behavioral coaching, and cultural clarity. Our frameworks are built from decades of experience leading, coaching, and scaling high-performance teams. No fluff. Just results.
While our clients span SaaS, tech, healthcare, and finance, they all have one thing in common: they’re growth-driven and leadership-minded. We’re industry-agnostic but impact-obsessed.
Each session blends strategic insight with real-time problem solving. We focus on what matters most—whether it's a leadership blind spot, a team dynamic, or a high-stakes decision. You’ll leave with clarity and next steps.
Most clients engage weekly or bi-weekly to allow time for action and reflection. We adjust cadence based on your goals, availability, and urgency.
No. While we use proven frameworks, every engagement is tailored to your priorities—whether you’re preparing for a new role, scaling a team, or navigating organizational change.
It’s the combination of business acumen, behavioral insight, and unfiltered honesty. We don’t just ask good questions—we help you see blind spots, shift behavior, and lead with greater impact.
Coaching is forward-looking and performance-focused. We don’t do the work for you—we build your capacity to lead, solve, and execute at a higher level.
Absolutely. We connect personal growth to strategic metrics like team performance, cultural health, and revenue goals—so you can measure the ROI.
We’ll guide the agenda, but we encourage clients to bring current challenges or decisions to the table. The more real the conversation, the more impactful the session.
Both. We offer 1:1 executive coaching, cohort-based team programs, and leadership development systems tailored to your organization’s goals.
Most engagements are virtual to suit busy executive schedules. For strategic intensives, offsites, or culture transformation work, we offer in-person options.
Yes—and we approach it differently. Our Hiring High Achievers framework helps you attract, assess, and retain top talent by fixing root-cause issues in your leadership, culture, or process.
Start with a 30-minute discovery call. We’ll listen, assess where you’re at, and recommend a path tailored to your needs. No pressure—just clarity on what’s possible.
That’s exactly what the discovery call is for. It’s a chance to explore fit, ask questions, and decide if the timing, format, and focus are aligned with your goals.
Please visit our Contact Us page and fill out the form - we will be in touch soon!
FAQs
Our most frequently asked questions
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FAQs
Our most frequently asked questions
Our most frequently asked questions
FAQs
High Achiever is built for executive leaders, high-potential talent, and high-growth organizations ready to move beyond surface-level fixes. If you’re done tolerating mediocre results and ready to lead with intent—we’re a fit.
We’re not life coaches. We’re leadership strategists who embed business systems, behavioral coaching, and cultural clarity. Our frameworks are built from decades of experience leading, coaching, and scaling high-performance teams. No fluff. Just results.
While our clients span SaaS, tech, healthcare, and finance, they all have one thing in common: they’re growth-driven and leadership-minded. We’re industry-agnostic but impact-obsessed.
Each session blends strategic insight with real-time problem solving. We focus on what matters most—whether it's a leadership blind spot, a team dynamic, or a high-stakes decision. You’ll leave with clarity and next steps.
Most clients engage weekly or bi-weekly to allow time for action and reflection. We adjust cadence based on your goals, availability, and urgency.
No. While we use proven frameworks, every engagement is tailored to your priorities—whether you’re preparing for a new role, scaling a team, or navigating organizational change.
It’s the combination of business acumen, behavioral insight, and unfiltered honesty. We don’t just ask good questions—we help you see blind spots, shift behavior, and lead with greater impact.
Coaching is forward-looking and performance-focused. We don’t do the work for you—we build your capacity to lead, solve, and execute at a higher level.
Absolutely. We connect personal growth to strategic metrics like team performance, cultural health, and revenue goals—so you can measure the ROI.
We’ll guide the agenda, but we encourage clients to bring current challenges or decisions to the table. The more real the conversation, the more impactful the session.
Both. We offer 1:1 executive coaching, cohort-based team programs, and leadership development systems tailored to your organization’s goals.
Most engagements are virtual to suit busy executive schedules. For strategic intensives, offsites, or culture transformation work, we offer in-person options.
Yes—and we approach it differently. Our Hiring High Achievers framework helps you attract, assess, and retain top talent by fixing root-cause issues in your leadership, culture, or process.
Start with a 30-minute discovery call. We’ll listen, assess where you’re at, and recommend a path tailored to your needs. No pressure—just clarity on what’s possible.
That’s exactly what the discovery call is for. It’s a chance to explore fit, ask questions, and decide if the timing, format, and focus are aligned with your goals.
Please visit our Contact Us page and fill out the form - we will be in touch soon!